Kali was so pleased with the success of the Maya launch video that it earned Jeff a second launch video honor, only this time for the Tava aero road helmet! Why have Jeff ride in a road bike movie? Well, it’s because Kali is predominantly known on the mountain bike side of the industry. Trying to enter the old-boys-club of the road world would be very difficult. However, many MTBers either work in shops that sell road product, or are active in both sides of the sport. So Kali decided it would be wise to market their product to the circles within which the fine brand already runs strong, with a hope that it would be enough to jump start an entry into a new, and highly competitive, segment. Judging by sales of the new helmet, the plans seems to have worked swimmingly!
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